Cultural impact

Photoshop and derivatives such as Photoshopped (or just Shopped) have become verbs that are sometimes used to refer to images edited by Photoshop, or any image manipulation program. The same happens not only in English but as the Portuguese Wikipedia entry for image manipulation attests, even in that language, with the trademark being followed by the Portuguese verb termination -ar, yielding the word "photoshopar" (to photoshop). Such derivatives are discouraged by Adobe because, in order to maintain validity and protect the trademark from becoming generic, trademarks must be used as proper nouns.